Tegra Operator desk
Private brief · {{company}} Built {{built_date}} · Active 14 days
AUDIT.9E3C7A · 23 May 2026 · Verified
{{first_name}} {{last_name}} · a private note on your Google account.

{{hero_signal}}

Ruslan Galba · Tegra · Google Ads Marketer Logged {{built_date}} · 09:42 PDT

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Lead diagnostic · organic traffic value vs. paid investment
0K
paid ETV · $71/mo
organic/mo
That's $489K / month in organic traffic value across 17,500+ ranked keywords, with $71/mo in paid traffic to show for it. Macy's and Nordstrom are running hundreds of ads on the head terms you built.
Paid keywords active
1 active
vs. competitors: hundreds
"Golf shirt" position
#8 organic
Macy's paid result above it
Organic / paid ratio
6,882:1
$489K organic · $71 paid ETV
02 4 min · walkthrough · captions on

The 4-minute system walkthrough: what we ship, how we ship it.

For {{first_name}} at {{company}} · recorded {{built_date}}
Mizzen+Main ranks #1 for dress shirts organically. Zero paid presence on that term today.
PLAYING 0:14
4:32
HOW WE SHIP GOOGLE · 4-MIN WALKTHROUGH · RUSLAN · OPERATOR

Walk through the Tegra Google system. Feed segmentation by intent. PMax architecture by category. The presell-page pipeline capturing cold-traffic intent that direct-to-PDP campaigns cannot profitably convert. End to end, no manual handoffs, fully agentic.

03 Scoped to your account

What we'd ship for {{company}} in week 1.

Not a playbook. Each task references a specific gap in Mizzen+Main's search presence: keyword data pulled May 23, 2026. Four days of work; week one is the scope.

7 days on the bench / 4 phases shipped / $0 upfront, invoiced day 14
Slot open · wk of {{built_date}}
Brand defense
  1. Pull every Search term Mizzen+Main is triggering for and audit non-brand exposure.
  2. Add account-level brand exclusions to PMax: Mizzen+Main plus 38 close variants and common misspellings.
  3. Launch dedicated brand-defend Search campaign, manual CPC, 100% impression-share target.
  4. Connect to homepage with brand-anchored ad copy and call extensions.
Brand exposure, before / afterday 1
Competitor brand bids (Macy's, Nordstrom)active
Brand-defend campaign0 to live
Brand exclusion variants38 applied
IS target100%
By EOD Day 1 Zero brand cannibalization in PMax, brand-defend campaign live.
Search expansion on owned intent
  1. Live RSAs on "dress shirts for men" (74K), "men's dress shirts" (74K), "golf shirt" (110K).
  2. Three ad groups per term, segmented by buyer intent (commercial, comparison, informational).
  3. Negative-keyword sets to prevent generic-term spend leakage.
  4. Aligned to category-level bids so paid and organic stack instead of compete.
Search intent, monthly volumeuncaptured
Dress shirts for men74K/mo
Men's dress shirts74K/mo
Golf shirt110K/mo
Ad groups live9 (3 per term)
By EOD Day 3 $489K of Mizzen+Main organic intent now has paid coverage.
PMax creative production at portfolio density
  1. PMax asset groups by category, each with 8 to 12 image creatives, 2 video assets, 15 headlines, 5 descriptions.
  2. Image generation via the agentic loop: GPT Image plus Gemini plus Imagen, 200 to 1,000 assets per month at marginal cost.
  3. RSA v11.2: 3 ad groups per cluster, 45 headlines per set, anti-AI copy protocol applied.
  4. 13-point creative validation on every asset before deployment. Failed assets never ship.
Monthly creative outputtegra portfolio
PMax image assets240 / mo
PMax video assets24 / mo
RSA headlines540 / mo
13-pt validationevery asset
By EOD Day 5 PMax asset groups deployed at portfolio density. The algorithm has signal to optimize.
Presell pages by intent
  1. Build three intent-matched landing pages: dress-shirts buyer's guide, performance fabric vs. cotton, golf-shirt styling.
  2. 14-command Presell Pipeline plus 91-theme registry auto-match. Canvas-design default, mandatory design-scanner QA gate.
  3. Cold buyers land on educational content. PDP traffic re-segmented to warm only.
  4. 14-day attribution windows for new audiences.
Presell vs. PDP, bounceprojected
PDP direct (current)~62% bounce
Presell (projected)~38% bounce
Pages to build3
Attribution window14-day
By EOD Day 7 Three production presell pages live, 28 to 38 percent lower bounce vs PDP direct.
04 Shipping live · refreshed weekly

3,400+ creatives shipped. This is what's running today.

Statics, motion, founder UGC, product visualizations, 3D mascots. Every frame on this reel was generated by a Tegra agent this month and is live in a paid account today. We don't pitch creative. We ship it, then measure it.

3,400+
lifetime
240+
this month
7 days
brief to live
Foamo · sleep
Clade · GLP-1
Live · display
Foamo · sleep
Clade · hormonal
Live · feed
Foamo · sleep
Clade · longevity
Live · display
Foamo · flatlay
Clade · vitality
Live · feed
Clade · GLP-1
Live · display
Foamo · mechanism
Clade · longevity
Live · feed
Foamo · neck
Clade · botanicals
Live · portrait
Foamo · sleep
Clade · CTA
Live · display
Foamo · timeline
Clade · botanicals
Live · feed
Foamo · 3am
Clade · vitality
Live · portrait
Foamo · tips
Clade · GLP-1
Live · display
Foamo · checklist
Clade · unboxing
Live · portrait
Foamo · comparison
● STATIC + REEL · MIXED FORMATS Hover any row to pause it. Refreshed weekly. 36 of 3,400+ shown.
05 Calibrated to {{company}}'s reported spend band

Your numbers, our methodology. Move any slider.

Defaults are seeded from public Google data on your domain. Adjust to your real numbers. Every output recomputes live. Methodology constants are below.

Live projection · {{company}}

Steady state, post 14-day ramp. Drag any slider to recompute.
Monthly ad spend
$50,000
$5K$100K$250K$500K+
Why this matters: this is the spend ceiling we plan against. The calculator caps acquisitions when creative volume and presell pages can't absorb the dollars profitably at the target CPA.
Creatives shipped per month
200 / mo
5050010001500+
Why this matters: Tegra ships 200 to 1,000+ creatives per month via the AI loop at marginal cost. Most agencies cap at 4 to 8. More creatives means more graduates, more graduates means your spend can scale without inflating CPA.
Presell pages per month
5 / mo
0102030
Why this matters: Tegra ships 5 to 30 presell pages per month. Each page captures cold-traffic intent your direct-to-PDP campaigns cannot profitably convert. Tegra portfolio average: $5,000 net-new monthly revenue per page.
Target CPA
$48
$15$32$60$80
Why this matters: every campaign gets this as a hard bid cap. No drift to lowest-cost bidding, no quiet ROAS bleed.
Creatives past $20 gate
120
60% survival rate, Tegra portfolio constant
Creatives past $100 gate
36
30% graduation rate from survivors
Blended ROAS at target CPA
3.4x
First-purchase: 2.4x. With 60-day LTV (x1.4): blended above.
Spend exceeds creative pool capacity. ROAS holds, but acquisition volume is capped.
Net-new monthly revenue
$192,707
First-purchase $144,791. With 60-day LTV included above.
Revenue capped by creative supply. Volume is the lever.
Math reference · reproducible from your numbers
survivors = volume x 0.60 (60% past the $20 gate)
graduates = survivors x 0.30 (30% past the $100 gate)
capacity = graduates x $2,400 / month ($80/day per graduated creative)
acquisitions = min(spend, capacity) / CPA (excess spend caps acquisitions)
revenue = acquisitions x AOV x LTV ($115 AOV, 1.4x 60-day LTV)
+ presell = presell_pages x $5,000 (Tegra portfolio per-page average)
ROAS = AOV / CPA x LTV (blended, at target CPA)
Sends your current slider state + my notes to clipboard.
06 Straight from the client channels

Operators on the work. In their own words.

Real messages from client Slacks, iMessages, and emails. Pasted as they landed.

#wins client messages, unedited live
07 30-min call · account walkthrough · no deck

Book the call. I'll open your account, live.

30 minutes. I open your account. You bring the question you can't get answered internally. We work the rest out live.

Ruslan Galba Founder · Google Ads Marketer cal.com/tegra/discovery-meeting
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